Most people build a website and never go through the motion of validating their html. Search engines are automated and go through and scan your website on a regular basis. If your html is invalid, they have a harder time reading your web pages. It also shows that your are not serious about your website and gives your pages a lower pangerank. Remember the robots are just computers and they scan your pages with a certain set of rules.
These rules can be checked using a website validation tool, or markup validator. One that works very easy is located here. http://validator.w3.org/
Its very simple to use the program, just type the url into the input box, and then click check. Once the validator runs, it will come back and let you know if your html is valid. If its not, it will tell you what line the problem is on, and what type of error it found. It will also give you recommendations on how to fix the error. The best way to fix is to start at the top. Sometimes fixing an error at the top will fix errors below.
Thats it. Its very easy to validate your html. And it will help your website page rankings.
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Buzz
February 10th, 2010 at 2:45 pm
I think that Blog, RSS and E-mail marketing are just different channels to reach the potential customer.